With a week still remaining, 1st Place are already over target for new business sales this month. We would like to think that this success is in some way due to retaining a sense of humour during one of the gloomiest periods of trading in modern memory.
Whilst the media seem determined to keep the economic outlook for the remainder of the year as gloomy as possible with the publishing of a predicted sixth consecutive quarter fall in GDP, 1st Place were on a mission to raise spirits. And it seems to have done the trick.
Keeping in the spirit of our themed call out days, the London sales team donned neon leg warmers, added day glow prints and back combed their hair to a ridiculous size as they dressed as the kids from Fame! The aim of the game was to spend the day, new business calling to set-up appointments with prospective clients for our sales selection and development services.
It is amazing what can be achieved when you are dressed like a throwback from a script light 80′s TV show.
The six participants of the London sales team turned the phones neon orange for 5 hours between 10am and 3pm. Just over 1,000 outbound calls resulted in a disappointing 58 executive level conversations, less than 6% of sales directors it seemed wanted to talk today. The impressive result though was that from these 58 sales conversations 16 appointments were set. That is a far more impressive conversion rate of 28%, with almost 1 in 3 sales conversations resulting in an appointment.
6 sales people, 5 hours, 16 meetings, that’s a case if ever I heard one for dressing up.
Can’t help thinking we missed a trick though, as today was National talk like a Pirate day. Arr me hearty’s, thar always be next year!
